A Critical Study of Africa, past, present and Future

14 May, 2026
Ethiopia
18 ° C

Eurocentric Beauty Standards: Self-hate vs Expression

“Do not remove the kinks from your hair – remove them from your brain.” Marcus Garvey

Himba Hair Culture

Can be a sign of deep self-hate

The first Pan-African advocacy work I did was about the hair crisis. I just entered Uni and put up a poster asking the question why do we ape our colonizer and slave master? It caused such a stir that the newspapers picked up on the controversy, that was my entry into the world of advocacy. The hard questions are what is wrong with our natural hair, how much money do we spend on something like hair? And between school fees and books, we can agree it is not a priority. How did this culture emerge and is it tied to something in traditional Africa? Let me save you some time, there is nothing ancient about it. Ancient Egyptians may have worn wigs but that was ceremonial, the Himba might fuss over their hair but they don’t flip it out every week.  Nairobi, we have a crisis. And it is a crisis that is getting worse, not better. In 2024 50 plus years from a hair revolution Beyonce, Oprah, and Mrs. Obama are still flaunting the beauty standard of their slavemaster. It doesn’t even suit their bone structure. We must look like fools to everyone looking at us.

The “educators” of South Africa

A reflection of the mental state of confusion

We have detected a strong pattern of behaviors associated with disfranchised people.

There is no one that is going to want to admit to self-hate. They will defend it under the banner of expression the same way Africans who chase White partners will defend it under the banner of love. But love and expression aside what motivates us is a deep self-hatred of our African connection. Denial has never changed reality. Because no one in Africa did this to their hair until they made contact with Whites. And in that engagement, our value of self went from African-centered to European-centered. I don’t think anyone could debate that,  because that is what conquest does to almost everyone. ((the conquest of Islamic Baghdad by the Khans did not do this due to Muslim agency, other examples exist in West Africa and the Arab world where people’s material culture is able to push back. Same with Hindu culture under the Islamic invasions). it did not change)

Objectively Something is not right here from an aesthetic pov. The hair and skin bleaching are evident. Pressures of Eurocentric beauty imposed by Whites as well as “blacks”.

The weaves, the mops, dead Indian women’s hair, the wigs, the donkey hair what does it mean? Every week someone finds funds to change their hair in the name of black cultural expression. What does it mean? In a black neighborhood in Nigeria, South Africa, America, and London you have an over-saturation of hair salons, where are the bookstores? So this monoeconomy is good or bad?

Now I might get it wrong, but that does not mean there is no meaning.

Did we do this in ancient Africa? I think it was different women all over the world have beautified themselves and their hair has been a perfect opportunity. Is this contact changing of hairstyles an extension of that? The thing about culture is once it sets in, it just keeps going and globally from South Africa to the islands of the Sunny Caribbean our sisters are changing their hair at a rate that is confusing. I just saw one while driving and I was not even sure if it was the same woman. Last week it was in a bun, now it is blonde, tomorrow it will be purple. It means something. The question is what. And is it innocent?

None of this “hair” is their natural hair, that is the other problem. And God knows what it costs to do this. I am often amazed at how people struggle to feed their kids and find resources weekly for their hair. I think it is part of some sort of identity crisis and a signal of instability or superficiality.

 


QUORA ASK WHY BLACKS ENVY WHITES

You see people do things to people and then come back and ask WHY a lot.

I always tell this story. When they stole people from Africa and put them in those filthy ships for months to cross the dreaded Atlantic to South America, the Caribbean, and America the sailors used to complain about the smell. They would then ask why do Negroes stink so bad? (this is where the black people smell bad comes from). How would anyone smell after cutting cane in St Lucia all day in the hot sun?

Allow me some extra time. In Gaza, there are no universities, schools or education. Then the Zionists will ask “How come they don’t win noble prizes like us Jews”. Do you see where I am going yet? Hold on. After breaking apart the African family, they ask “How come blacks don’t have strong families”/

After 300 years of telling people their hair is ugly and their skin is too black, they ask why African women envy White beauty. Did you know in the Caribbean, up until 20 years ago, you could not get a job in any bank if you had natural hair? Being too dark 30 years ago also excluded you from a bank job. Even today, some Caribbean islands (Virgin Islands) do not allow natural hair. In South Africa, there is still a battle over natural hair (unless it is cut short).

Self-hatred of one’s hair is not a mystery if we are honest.

 

Why is Beyonce and Mrs. Obama showcasing hair that is not naturally theirs to influence yet another generation of women who grow up being uncomfortable with their natural African beauty? And every white liberal is writing a puff piece on how stunning these wannabe White women look with hair they purchased with a credit card.

 

The role model, the most powerful Black woman on Earth during the Obama region is uncomfortable with her hair. Not only her hair, but her empowerment also poisons the hair of all their kids. Every last one of them from the cradle has been permed out. Showing the entire world our dissatisfaction with what God gave us.

All day, all night this is the image programmed into people’s heads. And when the exploitation via Hollywood, MTV, and the Chinese selling us hair is finished, Chris Rock with the conclusion that hair is just hair it is no big deal. I think he deserved that slap after all. What a cop-out. You discuss the thing inside out to conclude it has no meaning. I saw Good Hair in Norway with an all-White audience. And they were on the floor laughing. I asked if were they laughing with us or at us. What do you think?

We can hide our dirty laundry from the world but unfortunately, the world’s silence doesn’t mean they can see the obvious. Take any African woman with relaxed hair and compare once she has natural hair and it is clear as day.

Bell hooks summed it up. That hair is incompatible with what are broadly defined as African features. In simple non woke terms I t really looks stupid.

Those who cannot see this are blind to social conditioning after years of mental enslavement. It doesn’t look nice at all.

Per bell hooks it actually attenuates the features they are trying to hide. Making the nose look even more pronounced.

or

 

OBJECTIVELY BAD

A friend of my of Afghani origin was telling me how bad this hair thing is for African women. I mentioned his origin to make a point. Everyone knows. PC keeps them silent. But when you walk into a meeting with that mop on your head thinking you are looking good they all know, silently, something wrong with your head. One White Sub-Saharan South African asked his co-worker why don’t you just go natural you look so much more beautiful with your natural hair.

About the Author /

Alik Shahadah is a multiaward winning filmmaker and scholar on slavery, culture, agency, and identity. He received a prestigious UNESCO award for his groundbreaking documentary film 500 Years Later. Shahadah is British, born in Germany to African Caribbean British parents. Father to South African youth pianist Khalid Kwame Shahadah

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